Download free
Products & inventory

One product table for everything you sell.

Physical goods, digital files and variable products share one editor, one inventory model and one checkout. Attributes generate variations in a click; stock is decremented atomically at order time; a CSV import gets a whole catalog in.

Download free All features
Physical, digital and variable in FreeAtomic stock with low-stock alertsProduct CSV import and export
3
product types free — plus subscription and bundle in Pro
32
columns in the product CSV template
1
catalog, cart and customer record for all of them
Catalog

Types, attributes and variations without a second plugin.

Every product has a type — physical, digital or variable — plus, with Pro, subscription and bundle. Attributes and their values generate the full variation matrix, and bulk edits set price or stock across variations at once. Each product carries a primary category, tags, brands, gallery, weight and dimensions, and SEO title and description.

  • Generate the variation matrix from attributes; bulk-update price and stock
  • One hierarchical category, plus tags and brands
  • Per-product meta table for anything custom
  • Color and image swatches with Advanced Variations (Pro)
Inventory

Stock that cannot be oversold.

Managed stock is decremented with a single conditional database write at order creation — never read-then-write — so two checkouts racing for the last unit cannot both succeed. Low-stock thresholds send alerts; sold-out logic mirrors the stock status when stock is not managed.

  • Per-product or per-variation stock
  • Low-stock thresholds and out-of-stock alert emails
  • Component stock tracked through bundles (Pro)
  • Shortfalls reported at checkout, not after payment
Digital files & reviews

Secure files and verified reviews, built in.

Attach files to a digital product and set download limits and access expiry; buyers get tokenized, expiring links and can re-download from their account. Reviews are verified-purchase with a moderation queue, a public average and star histogram, and filterable auto-approval.

  • Tokenized download links, limits, expiry, IP log
  • Verified-purchase reviews with moderation and bulk actions
  • PDF Stamping and Download Analytics (Pro)
Free vs Pro

Products & inventory, by plan.

CapabilityFreePro / Agency
Physical, digital, variable products Included Included
Attributes, generated variations, bulk edits Included Included
Atomic inventory and alerts Included Included
Reviews with moderation Included Included
Product CSV import / export Included Included
Subscription and bundle product types — Subscriptions · Product Bundles
Color / image swatches — Advanced Variations
Badges, size charts, quick view, compare — Included

Pro is $199 per year or $549 once for one site; Agency covers 10 sites. Every paid plan includes all 35 add-ons.

Pro add-ons for this area

What Pro adds to products & inventory.

Advanced Variations

Color and image swatches for product variations.

Store

Product Bundles

Package multiple products under a single SKU at a fixed or computed price.

Merchandising

Product Badges

Show On Sale / New / Hot ribbons on product cards, driven by a rules engine.

Store

Size Chart

Per-category size guide modal triggered from product detail pages.

Store

Quick View

Open a fast product preview modal from any shop page — no page navigation.

Store

AI Product Descriptions

Generate SEO-friendly product copy with Claude or GPT.

AI
FAQ

Products & inventory — common questions.

Can a product be both shipped and downloadable?

A product has one type, but a single cart and order can hold both kinds — mixed carts ship some items and deliver others instantly.

How many categories can a product have?

One primary category (categories are hierarchical), plus any number of tags and brands.

Can I edit variations in bulk?

Yes — generate the matrix from attributes, then bulk-update price and stock, or bulk-delete.

What is in the CSV template?

32 columns including sku, name, type, price, sale_price, stock_quantity, manage_stock, weight, dimensions, descriptions, image, gallery, download_limit, download_expiry_days, tax_class, billing_period and SEO fields.

More of the core

The other five areas.

Payments

Seven ways to get paid, none of them an upsell.

Cart & checkout

A checkout that validates before it charges.

Shipping & tax

Zones and rates in Free. Rules and tracking in Pro.

Customers & accounts

Customers, companies and the people who serve them.

Orders & operations

Orders, documents, emails and the plumbing behind them.

All of this is in the free plugin.

Install it, take a real order, and turn on Pro add-ons the day one earns it.

Download free See pricing