Ambikly Free vs Pro, in full.
Free is a complete store. Pro adds the 35 add-ons on top — nothing in Free is crippled to push an upgrade.
Not "35 add-ons" — all 35, one by one.
Every row is one real, verified capability. Nothing here is rounded up or bundled into a single line to look bigger than it is.
| Capability | Free | Pro |
|---|---|---|
| Store — included free | ||
| Physical and digital products | ||
| Cart, checkout, customer accounts | ||
| 7 payment methods incl. Stripe, PayPal | ||
| Tax, shipping zones, coupons, refunds | ||
| Reviews, tags, categories | ||
| REST API, WP-CLI, webhooks | ||
| Shopping experience | ||
| Wishlist — guest via session, persists on login | — | |
| Quick View product preview modal | — | |
| Sticky Add to Cart bar | — | |
| Recently viewed products | — | |
| Sale / New / Hot product badges | — | |
| Per-category size charts | — | |
| Side-by-side product compare tray | — | |
| Predictive smart search | — | |
| AJAX shop filters (no page reload) | — | |
| Color / image variation swatches | — | |
| Marketing & conversion | ||
| Abandoned cart recovery emails | — | |
| Gift cards (stored-value, redeemable) | — | |
| Dynamic pricing rules (tiered, role, cart) | — | |
| One-click order bumps at checkout | — | |
| Countdown-driven flash sales | — | |
| Exit-intent / delay popup campaigns | — | |
| Earn-and-redeem loyalty points | — | |
| Affiliate tracking and commissions | — | |
| Checkout & recurring billing | ||
| Subscriptions with automatic Stripe renewals | — | |
| One Page Checkout | — | |
| Checkout field editor (admin schema; storefront wiring pending) | — | |
| Post-purchase, one-click upsells | — | |
| Digital products & licensing | ||
| License activation API + auto-updates | — | |
| PDF watermarking with buyer details | — | |
| Per-file download analytics | — | |
| Merchandising | ||
| Product bundles under one SKU | — | |
| Shipping & fulfillment | ||
| Conditional shipping rules | — | |
| Shipment tracking with carrier links | — | |
| Multi-vendor marketplace with commissions | — | |
| Customer features | ||
| Store credit wallet | — | |
| Google / Facebook sign-in | — | |
| Admin & analytics | ||
| Cohort / RFM reports with CSV export | — | |
| Mailchimp / HubSpot sync | — | |
| AI & recommendations | ||
| AI-generated product descriptions | — | |
| "Frequently bought together" recommendations | — | |
| License | ||
| Sites | Unlimited | 1 |
| Support | Community | Priority email |
| Updates | Included | Included |
| Transaction fees | None | None |
Free is the store. Pro is what a growing store adds.
The rule for what goes where is simple: anything a first store needs to take money safely — catalog, cart, checkout, seven payment methods, tax, shipping zones, coupons, reviews, customer accounts, emails, invoices, REST API, WP-CLI — is free with no caps. Anything that increases revenue from a store that already works — recurring billing, licensing, gift cards, recovery emails, upsells, vendors, affiliates, advanced reports — is a Pro add-on. Both plugins share one admin and one database.
- Free: no product, order or revenue caps; no time limit; no transaction fee
- Pro: 35 add-ons as toggles, each with its own settings panel
- Same tables, same admin — upgrading changes nothing you already built
- A lapsed key pauses add-ons; the store keeps selling on Free
Free vs Pro questions.
Is anything in Free limited to push me to Pro?
No. Free has no product cap, order cap, time limit or transaction fee, and all seven payment methods are included. Pro adds the 35 add-ons; it does not unlock basic operation of the store.
Do I get all 35 add-ons or pick some?
All of them, on every paid plan. They appear under Ambikly → Add-ons and each is a toggle; the ones you leave off load nothing.
Can I run Free now and add Pro later without migrating?
Yes. Pro is a second plugin that sits beside the free core, uses the same tables and admin, and reads the products, orders and customers you already have. Nothing is exported or re-entered.
What happens to Pro data if I go back to Free?
It stays in the database. Add-ons pause and their screens disappear from the admin, but subscriptions, gift-card balances, license keys and vendor records are kept and resume when a key is active again.
How much is Pro, and is there a lifetime option?
Pro is $199 a year or $549 once for one site; Agency is $499 a year or $1,349 once for ten. Every price includes all 35 add-ons and a 14-day money-back window on first purchases.
Where is the Agency column?
Agency includes exactly what Pro includes, on ten sites instead of one, so a third column would repeat the second. The Pricing page shows all three plans side by side.
How Ambikly compares to what you might be using.
Published prices, plan names and stated fees only — read on the date shown, with sources on every page.
Ambikly vs WooCommerce
Neither charges a platform fee. WooPayments (US) is 2.90% + $0.30 per online card payment; Ambikly has no payment product — you pay Stripe or PayPal directly.
Facts as of September 16, 2026Ambikly vs Easy Digital Downloads
EDD Lite and Personal add a 3% application fee on Stripe transactions; the fee is removed from the Extended pass ($199.50 intro / $399 renewal) upward. Ambikly charges no fee on any plan.
Facts as of September 16, 2026Ambikly vs SureCart
SureCart’s free Launch plan adds a 2.9% platform fee on top of processor fees; Pro plans have none. Ambikly charges no fee on any plan, free included.
Facts as of September 16, 2026Ambikly vs FluentCart
Neither charges a platform or transaction fee on any plan.
Facts as of September 16, 2026All four in one table
The master comparison: five plugins, nineteen rows, dated sources.
Alternatives guides
Leaving a plugin? What to insist on, how to migrate, who should stay.