Comparisons · facts as of September 16, 2026
Ambikly vs the alternatives, on the facts they publish.
WooCommerce, Easy Digital Downloads, SureCart and FluentCart — list prices, stated fees and plan contents in one table. “Not advertised” means we found no public claim, not that the feature is absent.
Master table
Five plugins, nineteen rows.
| Capability | Ambikly | WooCommerce | Easy Digital Downloads | SureCart | FluentCart |
|---|---|---|---|---|---|
| Platform / transaction fee | None on any plan | 0% platform fee. WooPayments US: 2.90% + $0.30 per online card payment | 3% Stripe application fee on Lite and Personal; none from Extended pass up | Free plan: +2.9% platform fee on top of processor fees · Pro: none | 0% on Free and Pro |
| Pricing | Free core · Pro $199/yr or $549 once (1 site) · Agency $499/yr or $1,349 once (10 sites) | Core free · extensions $29–$299/yr each, 1 site per license | Lite free · Personal $99.50 · Extended $199.50 · Professional $299.50 · All Access $499.50 per year (intro; renewals $199–$999) | Launch free · Pro $199/yr (1 store), $249/yr (5), $399/yr (unlimited) | Free · Pro $199/yr (1 site), $499/yr (5), $699/yr (15), $899/yr (50) |
| Lifetime license | Yes — Pro and Agency | No — 1-year plans (2-year at 20% off) | No — yearly only; renewals non-refundable | Yes — $699 (1 store), $1,199 (5), $1,999 (unlimited) | Yes — $249 / $499 / $799 / $1,099 for 1 / 5 / 15 / 50 sites (limited-time deal on the pricing page) |
| Hosting model | Self-hosted WordPress plugin; your data stays in your database | Self-hosted plugin; hosting sold separately | Self-hosted plugin | Hosted platform; plugin must be linked to a SureCart account | Self-hosted plugin |
| Software license | GPLv3, free core and Pro | GPLv3 | GPLv2 or later | Plugin GPLv2+; platform proprietary | GPLv2 or later |
| Recurring subscriptions | Pro — automatic Stripe renewals | WooCommerce Subscriptions — $279/yr | Recurring Payments — Personal pass and up | Included — trials, setup fees, installments | Basic in Free · Advanced in Pro |
| Software licensing / license keys | Pro — activation API, seat limits, update feed | Software Add-on (third-party) — $179/yr | Software Licensing — Professional pass ($299.50 intro / $599 renewal) | Included — licensing platform with activation API | Pro — License Management |
| Secure digital downloads | Free — expiring tokenized links, limits, IP log | Core — download limits and expiry | Core (Lite) — secure file delivery | Included — expiring links | Free — digital products with download links |
| Gift cards | Pro — stored-value cards, atomic redemption | Gift Cards — $79/yr | Not advertised | Not advertised | Not advertised |
| Abandoned cart recovery | Pro — 3-stage email sequence | AutomateWoo — $159/yr | Personal pass and up | Included | Requires FluentCRM — separate product from $129/yr |
| Affiliate program | Pro — referral tracking and commissions | Affiliate for WooCommerce (third-party) — $179/yr | AffiliateWP (separate product) — $149.50/yr intro | Included — affiliate platform | FluentAffiliate — separate product from $199 |
| Multi-vendor marketplace | Pro — vendors, dashboards, commissions | Product Vendors — $119/yr | Frontend Submissions + Commissions — Professional pass | Not advertised | Not advertised |
| One-page checkout | Pro — One Page Checkout | One Page Checkout — $79/yr | Core checkout is single-page | Included — checkout builder | Free — one-click checkout |
| Order bumps / upsells | Pro — Order Bumps and Post-purchase Upsells | Order Bump (third-party) — $79/yr | Personal pass (cross-sell/upsell) · Professional (post-purchase funnels) | Included — order bumps, one-click upsells | Pro — conditional order bumps |
| Wishlists | Pro — guest and account wishlists | WooCommerce Wishlists (third-party) — $89/yr | Professional pass | Not advertised | Not advertised |
| Dynamic pricing rules | Pro — rule-based, tiered, BOGO, scheduled | Dynamic Pricing — $129/yr | Extended pass | Included — conditional price rules | Coupons basic (Free) / advanced (Pro); rule-based pricing not advertised |
| Product bundles | Pro — component stock tracked | Product Bundles — $79/yr | Extended pass | Included | Pro |
| Advanced shipping rules | Free zones · Pro conditional rules | Table Rate Shipping — $119/yr | Professional pass (Simple Shipping) | Included — shipping profiles and rules | Shipping classes and packaging presets; carrier integrations not advertised |
| Reports (cohort / RFM) | Free KPIs · Pro cohort and RFM | WooCommerce Analytics in core · RFM not advertised | Core revenue reports · Advanced Reports on All Access ($499.50) | Included — dashboards, MRR · RFM not advertised | Free 30-day reports · Pro advanced suite · RFM not advertised |
Scroll sideways on small screens. Every competitor cell is a published fact from the sources on its own page.
One page per pairing
Go deeper on the one you are weighing.
Ambikly vs WooCommerce
Neither charges a platform fee. WooPayments (US) is 2.90% + $0.30 per online card payment; Ambikly has no payment product — you pay Stripe or PayPal directly.
Ambikly vs Easy Digital Downloads
EDD Lite and Personal add a 3% application fee on Stripe transactions; the fee is removed from the Extended pass ($199.50 intro / $399 renewal) upward. Ambikly charges no fee on any plan.
Ambikly vs SureCart
SureCart’s free Launch plan adds a 2.9% platform fee on top of processor fees; Pro plans have none. Ambikly charges no fee on any plan, free included.
Ambikly vs FluentCart
Neither charges a platform or transaction fee on any plan.
Ambikly Free vs Pro
What the free core includes and what the 35 add-ons add.
Decide with a real order, not a table.
The free core installs beside what you run today.